SEPTEMBER, 12TH – 24TH 2018
MILANO XL 2018, “DISPLAY – EXPLAIN”
FROM COMPLEXITY TO SUMMARY
The cartographers imagined by Jorge Luis Borges are among of his most fascinating literary creations. Charged with the task of mapping the huge empire in which they live, their incredible precision and passion result in the creation of charts that are as big as the places they represent, thus no longer serving their function: to aid orientation. A paradox found in the short story On Exactitude in Science which is beitting of Milano XL, a project that aims to give as many people as possible an idea, an image, a map, of the Italian fashion system. Bearing in mind that fashion system is already a reductive deinition, a blanket term used to describe a complex production and distribution network, from textile production to inal product, that which we see in stores or on the runway. A network unparalleled in terms of completeness and quality that includes textiles, apparel, shoes, leather goods, jewellery, leather cratsmanship, eyewear and cosmetics. Taken as a whole, the enlarged network of Italy’s fashion system represents the country’s second largest manufacturing sector. What is seen in Milan during the women’s and men’s fashion weeks organized by the Italian Fashion Council, Camera Nazionale della Moda Italiana, is only the tip of the iceberg. Which brings us back to Borges’ paradox: it would be impossible to draw a map of the 67,000 companies which make up this complex system. For this reason, Milano XL aims to evoke sensations and emotional experiences – rather than simply relaying information through lists, explanations and data – through six immersive cubes. Because, as we all know, numbers and pictures can oten be forgotten, but it’s almost impossible to escape the memory of sensations and feelings. This project has been realized thanks to an agreement with the Ministry for Economic Development, Milan City Council and Conindustria (the Confederation of Italian Industry), with the precious collaboration of ICE Agency for the support and promotion of Italian business abroad, in order to make the city of Milan a visually striking backdrop for the many stories that render Made in Italy totally unique.
DISPLAY – EXPLAIN: What does the project’s subtitle mean? The cubes, besides telling a story through images and sounds, leave room for facts and relection. The six cubes share a common theme and interest: sustainability, an integral part of every single company in the Italian fashion system. There are two reasons for putting sustainability at the center of Milano XL: The irst is to protect the planet, people and places we care about right now. In this very moment. Sustainability is important not only for future generations: climate change and social unrest have a real-time efect on each and every one of us and we can all make a little (big) diference. The second, and perhaps most important reason, is that the challenge to be sustainable can only be accomplished if we all work together. The irst edition of Milano XL, in September 2017, took place just a couple of months before the launch of Conindustria Moda, oicially operative since January 2018. The second edition, which includes the collaboration of Assolombarda Conindustria Milano, Monza and Brianza, Lodi, has been created under this umbrella association that is a rare example of cooperation and team work. A collaborative spirit reinforced by the link between Milano XL and the Green Carpet Fashion Awards organized by Camera Nazionale della Moda Italiana, the association which represents the most visible part of the industry, from known names to big companies and multi-brand groups with an international standing. The award ceremony will take place at Teatro alla Scala on the last day of the installation. Up until the day of the event, the cube located in Piazza della Scala – which embraces many issues in addition to sustainability – will function as a permanent introduction to the Green Carpet Fashion Awards. The key themes of the sixth cube will be discussed through a variety of interviews with the esteemed Alan Friedman.
The remaining ive cubes ofer a kaleidoscopic vision of as many sectors within the fashion industry: Federorafi (jewellery), Anfao (eyewear), Cosmetica Italia (cosmetics), Unic (Italian Tanner’s Association) and Milano Unica (textiles), each explored through images, sounds, quotations, interviews and some occasional facts and igures. Every cube has its own personality and story as well as being part of a larger itinerary that visitors can enjoy and construct themselves, even on the shortest of visits.
During the exhibition, from September 12th – 24th, Milano XL hopes to amaze, entertain and inform visitors through immersive installations about the Italian fashion system. Above all, the exhibition aims to make visitors feel uplited and appreciative of the notion that the best experiences in life, and not only, but also in economics, are those that are born through openness and collaboration.
“This second edition of Milano XL – explains the Mayor of Milan, Giuseppe Sala – gives the opportunity to all citizens, fashion enthusiasts and onlookers to discover the beauty and excellence of Italian know-how, during the most important Fashion Week, through a narration that includes all the players of the world of Made In Italy: from fashion to cosmetics, eyewear, jewellery, textiles, as well as footwear and accessories. An event created with the great teamwork of private and public associations all sharing the common goal of tangibly and creatively promoting the image of Italy and its fashion system in the world.
An industry that counts over 67,000 companies and 600,000 employees, who combine creativity, know-how and research, to create the beautifully and expertly crated products the whole world envies”.
“Quality, creativity, cratsmanship and research are the qualifying factors of our Made in Italy, for which Milan represents the best showcase. Milano XL best combines all this, addressing, not only its citizens, but the whole world”, explains Cabinet Member for Labor Policies, Business, Fashion and Design, Cristina Tajani. “Since its irst edition our Administration has believed in this creative project, which also embodies the system of Italian fashion. The utmost collaboration between the institutions and operators is, in fact, necessary in order to support competitiveness of the industry sectors through thousands of workers and hundreds of companies – from fashion to design – that represent Made In Italy products”.
“Given the great interest in the irst edition of Milano XL, ICE has decided to continue to support the initiative for a second year”, says the President Michele Scannavini. “The international promotion of the Italian fashion industry has always been one of our goals; this is why, besides ofering our support to the major trade fairs of the involved sectors, we seek to increase the visibility of innovative projects, such as Milano XL or Green Carpet Fashion Awards, with whom we share a theme that is particularly close to our hearts: sustainability and its various interpretations”.
“The second edition of Milano XL conirms the success of the teamwork of Tavolo della Moda, which represents the best practice of collaboration between public and private actors”. Commented Licia Mattioli Vice President Confindustria for Internationalization. “This is our chance to highlight the excellence of our fashion network, in particular the sectors of cosmetics, jewellery, eyewear, leather goods and textiles through ive thematic installations positioned in the most signiicant locations of the city. Sustainability will be the common thread of the event; a fundamental theme for all the companies and one Conindustria is developing through a series of targeted activities and actions”.
“Creativity is one of our companies’ distinctive features and it involves all manufacturing sectors: it emerges in the excellence of our products as well as in the innovation of the processes”. Declared Alessandro Spada, Acting Vice President of Assolombarda. “Milan is the ideal location to tell this amazing story. Fashion and design represent an absolute strength for the city that is, in these sectors, ahead of Madrid, Barcelona and Berlin. Let us just note that the industry’s turnover this year accounts for 1.5% of the total economy of the metropolitan area, making Milan one of the most attractive cities from a cultural and artistic “standpoint”, before even considering the rich program of exhibitions and shows the city has to ofer throughout the year”.