MILANO XL – A Celebration of Italian creativity is an innovative and engaging project that will liven up the streets and squares of Milan from 16 to 26 September 2017, during the fashion week.. Under an agreement between Italy’s Ministry of Economic Development and the Municipality of Milan, Confindustria and Altagamma Foundation agreed to promote, together with ICE-Italian Trade Agency, a project that will turn Milan into a stage for the stories of the world-class production chains that make Italian products unique.
Through 6 massive, powerfully evocative installations across the city, Altagamma Foundation and Confindustria, along with industry-leading organisations – Anfao with Mido (eyewear), Cosmetica Italia with Cosmoprof (cosmetics), Federorafi (jewellery), Milano Unica (textiles) with its long-standing partner SMI, Unic with Lineapelle (tanning)– will raise the public’s awareness about the creativity and know-how of Italian manufacturing, which creates high-end and internationally recognised products.
Under the artistic direction of Davide Rampello and with the scenic design by Margherita Palli, Milano XL – A Celebration of Italian Creativity will allow the residents of Milan and their guests to experience Creativity as a source of delight in the name of Italy’s world-class quality.
“Milano XL will be not only a celebration of Italian elegance and an amazing opportunity for our businesses, but also a highly strategic project. Culture and creativity are values that characterise our identity and represent the foundations of Italy’s growth, the true ‘driver’ of our economy; the industries that will be featured in September’s event in Milan – through trade fairs, shows, installations, and other initiatives – generate over 104 billion euros in turnover, of which 64 billion euros abroad, and employ more than 600,000 people at 70,000 companies throughout the production chain. In a sense, this is also a historical and world-first project. For the first time, we are seamlessly bringing together all parts of the beauty and excellence of Italy’s know-how: from fashion to jewellery, cosmetics, accessories, eyewear, and textiles – celebrating the culture, expertise, creativity and technical skills that only we Italians have and that strongly contribute to our country’s international image.”
Italy’s Deputy Minister of the Economic Development
Milano XL is a project created by the Italian Committee of Fashion and Accessory established by the Minister of Economic Development – that gather the main corporations, associations and exhibitions of fashion, accessories, jewels and of Italian beauty – with the purpose of representing, in the most coherent and cohesive way, these excellences both in Italy and in the international scenario.